Recorded Commercialization Readiness From Preclinical to First Launch
This first-time CEO playbook will equip early-stage biotechnology leaders with the commercialization knowledge they need to strategically position their organizations for financing success and meeting critical Commercial and Medical Affairs milestones. From preclinical to first product launch, this one-day course will help biotech executives make informed strategic choices for long-term success.
Starting from Phase I, this interactive course will delve into the phase-specific commercialization activities and preparations that emerging companies need to make for a successful first launch. The course materials are designed to be immediately applicable, covering market analysis with competitive landscape assessment, the development of a commercialization roadmap including launch critical success factors, FTEs and dollar spend required for launch, market access pricing and reimbursement, value proposition development, and go-to-market preparation and regulatory considerations. It’s important to note that these early commercial flows inform emerging biotech companies’ corporate and partnering strategies.
Week 1: Why Most 1st Commercial Launches Fail
Learn how to avoid the common pitfalls that cause most first commercial launches to fail, and set yourself up for a successful market debut.
Week 2: Preclinical - Phase I
Learn how strategic decisions made during the preclinical and Phase I stages can make or break a product’s commercial success, from optimizing development pathways to identifying early market positioning opportunities.
Week 3: Phase II - Phase III (pre-data)
Discover how to strategically lay the foundation for successful market entry by aligning commercial and medical affairs teams early, setting up the right processes, and preparing the market well ahead of pivotal trial results.
Week 4: Positive Phase III Data to Launch
Explore how to leverage positive Phase III data to strategically prepare your product, align your company’s resources, and position the market for a successful product launch.
Week 5: Life Cycle Management
Explore strategies for maximizing the value of your product from introduction through its entire lifecycle.
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Five Takeaways
- Identify financing success and critical commercial and medical affairs milestones.
- Discover strategic positioning to make informed strategic choices for long-term success, from preclinical stages to the first product launch.
- Gain a comprehensive understanding of phase-specific activities, such as market analysis, value proposition development, pricing, reimbursement, and regulatory considerations.
- Explain how early commercial flows will inform emerging biotech companies’ corporate and partnering strategies.
- Discovery key elements that influence successful commercial launches, including target product profiles, revenue forecasting, market research,
key hires, branding, and life cycle management.
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