Coupon Code: STAND25
Commercialization Readiness From Preclinical to First Launch:
The 1st Time Biotech CEOs Playbook
June 15, 2025 | 12:30pm-4:30pm EST
Live Onsite at the BIO 2025 International Convention
Boston Convention and Exhibition Center, Boston MA
Use Coupon Code: STAND25
Commercialization Readiness From Preclinical to First Launch: The First Time Biotech CEOs Playbook
Commercialization Readiness From Preclinical to First Launch: The First Time Biotech CEOs Playbook will equip early-stage biotechnology leaders with the commercialization knowledge they need to strategically position their organizations for financing success and meeting critical Commercial and Medical Affairs milestones.
The drug development process is complex and multifaceted, and understanding the commercialization considerations at each phase is vital. From preclinical to first product launch, this one-day course will help biotech executives make informed strategic choices for long-term success.
Beginning with Phase I, this interactive course will cover the phase-specific commercialization activities and preparation emerging companies need to make for a successful first launch, including Market analysis with competitive landscape assessment, the Commercialization Roadmap development including launch critical success factors, FTEs and dollar spend required for launch, market access pricing and reimbursement, value proposition development, and go-to-market preparation and regulatory considerations. Note these early commercial flows inform the corporate and partnering strategy at emerging biotech companies.
Russ Belden, founder and CEO of Bridge, will guide you through this course by sharing real-world examples and valuable insights. Russ is a biotech commercialization leader with over 36 years of senior operational experience in the preclinical to 1st launch space.
Takeaways
- Identify key commercialization success factors and their value as a core, differentiating competency
- Access a commercialization “toolbox” that can be immediately and practically applied
- Gain a comprehensive understanding of the product launch process
- Recognize key issues, opportunities, and challenges of effective commercialization strategy and tactics
- Discover tools needed to build compelling and effective value-demonstration stories that help optimize reimbursement and market access
Location:
What to bring to class: Log into your Biotech Primer dashboard to download or print the electronic workbook as you will need access to this for course activities. You may want to bring a pen and paper to take notes. Please ensure your laptop is fully charged.
$845 USD BIO Members
$895 USD Non-Members
Biotech Primer, BIO’s affiliate training partner, is delivering this comprehensive course LIVE at BIO2025.
- Attending BIO2025? Check the box to attend our course during registration.
- Not attending BIO2025? You can still join us! Use coupon code STAND25 during registration, and you will be all set.
See you in Boston!
REGISTRATION INSTRUCTIONS
- Click the “REGISTER HERE” button above. (This will open a new tab)
- Enter your information under “Let’s Get Started” and click “Continue”
- If you are a Member, please select the record below with your most recent information.
- If you are not a Member, please select “Begin Non-Member Registration”
- Fill out appropriate personal details.
- Enter the code STAND25 in the first “Registration Code” box titled “Registration/Company Presenting Codes” and select “Apply Code.”
- Select “Next”
- Complete the required fields.
- Review your information on the “Review and Check Out” page and select “Next” for payment options and to complete the registration.
- An e-mail confirmation will be sent automatically from the registration system. Please check your email filters if you do not receive them before contacting BIO.
If you have any questions about the registration process, please contact the registration team at customercare@bio.org or call (202) 962-6655
Commercialization Readiness From Preclinical to First Launch: The First Time Biotech CEOs Playbook
Commercialization Readiness From Preclinical to First Launch: The First Time Biotech CEOs Playbook will equip early-stage biotechnology leaders with the commercialization knowledge they need to strategically position their organizations for financing success and meeting critical Commercial and Medical Affairs milestones.
The drug development process is complex and multifaceted, and understanding the commercialization considerations at each phase is vital. From preclinical to first product launch, this one-day course will help biotech executives make informed strategic choices for long-term success.
Beginning with Phase I, this interactive course will cover the phase-specific commercialization activities and preparation emerging companies need to make for a successful first launch, including Market analysis with competitive landscape assessment, the Commercialization Roadmap development including launch critical success factors, FTEs and dollar spend required for launch, market access pricing and reimbursement, value proposition development, and go-to-market preparation and regulatory considerations. Note these early commercial flows inform the corporate and partnering strategy at emerging biotech companies.
Russ Belden, founder and CEO of Bridge, will guide you through this course by sharing real-world examples and valuable insights. Russ is a biotech commercialization leader with over 36 years of senior operational experience in the preclinical to 1st launch space.
Takeaways
- Identify key commercialization success factors and their value as a core, differentiating competency
- Access a commercialization “toolbox” that can be immediately and practically applied
- Gain a comprehensive understanding of the product launch process
- Recognize key issues, opportunities, and challenges of effective commercialization strategy and tactics
- Discover tools needed to build compelling and effective value-demonstration stories that help optimize reimbursement and market access
Location:
What to bring to class: Log into your Biotech Primer dashboard to download or print the electronic workbook as you will need access to this for course activities. You may want to bring a pen and paper to take notes. Please ensure your laptop is fully charged.
$845 USD BIO Members
$895 USD Non-Members
Biotech Primer, BIO’s affiliate training partner, is delivering this comprehensive course LIVE at BIO2025.
- Attending BIO2025? Check the box to attend our course during registration.
- Not attending BIO2025? You can still join us! Use coupon code STAND25 during registration, and you will be all set.
See you in Boston!
REGISTRATION INSTRUCTIONS
- Click the “REGISTER HERE” button above. (This will open a new tab)
- Enter your information under “Let’s Get Started” and click “Continue”
- If you are a Member, please select the record below with your most recent information.
- If you are not a Member, please select “Begin Non-Member Registration”
- Fill out appropriate personal details.
- Enter the code STAND25 in the first “Registration Code” box titled “Registration/Company Presenting Codes” and select “Apply Code.”
- Select “Next”
- Complete the required fields.
- Review your information on the “Review and Check Out” page and select “Next” for payment options and to complete the registration.
- An e-mail confirmation will be sent automatically from the registration system. Please check your email filters if you do not receive them before contacting BIO.
If you have any questions about the registration process, please contact the registration team at customercare@bio.org or call (202) 962-6655
