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Jeff Roeseler, Product Launch Consultant

Mr. Jeff Roeseler has 20 years of management and senior leadership experience in the biopharmaceutical industry. He currently serves as the managing partner at Biocentric, LLC, providing strategic advisement to commercial and clinical stage companies as they advance their clinical portfolios and prepare for commercialization. Over the course of his career Mr. Roeseler has leveraged his broad commercial experience to optimize strategy and execute successfully, product launches across a range of categories and disease states: rare /orphan diseases, buy-and-bill biologic devices and blockbuster CNS products.

Prior to starting Biocentric, Mr. Roeseler was the head of global marketing at Insmed where he led the development and global commercialization of a novel first-in-class therapy for a rare, life-threatening respiratory orphan disease. From 2001- 2013 he held various management roles across the commercial organization at Shire.

Mr. Roeseler’s hands-on sales and marketing expertise includes:

  • Forecasting
  • Sales Force Alignment
  • Pre-launch Market Development
  • Life-Cycle Management
  • BD Commercial Assessments
  • DTC Broadcast Advertising
  • Global Pricing and Market Access Strategies
  • Key Opinion Leader and Advocacy Development
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