Recorded
Biopharmaceutical Commercialization Immersion
Biopharmaceutical Commercialization Immersion explores the strategic aspects of bringing a drug product to market and maximizing its commercial potential. It showcases the different phases of the product life cycle and the real-world decisions that have a profound impact on a drug’s success. From early planning to pre-launch activities, this course uncovers the secrets to evaluating opportunities and creating a brand that resonates with a target disease audience. It navigates the world of health economics, teaches cost-effectiveness analysis, and maximizes a workflow for patient access to the drug product. Enroll today for an immersive learning experience and uncover the strategies for successful launch planning, building competitive advantage, and thriving in a rapidly evolving marketplace!
Week 1: Introduction to Commercialization
Explore the fundamentals of Commercialization, including strategic planning, product lifecycle phases, and key decisions that impact commercial potential, all aimed at optimizing commercial value.
Week 2: Early Planning
Learn about Early Planning in the drug development process, including activities like opportunity evaluation, target product profile (TPP) development, and market sizing to assess commercial potential, with a focus on how the TPP influences drug labeling and promotional claims.
Week 3: Pre-Launch Planning
Explore the world of Pre-Launch Planning in pharmaceuticals, covering key activities like SWOT analysis, data-driven market research, patient journey mapping, brand positioning, and business strategy development, with a real-life case study comparing Cialis and Viagra, and an interactive activity to uncover the strategic plan.
Week 4: Creating the Value Proposition
Dive into the creation of a compelling value proposition in the pharmaceutical industry. Explore topics such as health economics, pay for performance models, cost-effectiveness analysis, and strategies to ensure patient access to your product.
Week 5: Launch Planning
Prepare for a successful product launch in the pharmaceutical industry. Discover essential launch planning activities, explore market access strategies, delve into disease education, and navigate FDA guidelines for promotions and advertising.
Week 6: In-Line Planning
Maximize your pharmaceutical product’s success beyond launch. Learn how to monitor key performance indicators, mitigate post-launch threats, and maintain a competitive edge. Explore strategies for lifecycle management, risk management, multichannel marketing, and addressing challenges like loss of exclusivity and regulatory changes.
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Five Takeaways
- Identify key commercialization success factors and their value as a core, differentiating
competency. - Access a commercialization “toolbox” that can be immediately and practically applied.
- Gain a comprehensive understanding of the product launch process.
- Recognize key issues, opportunities, and challenges of effective commercialization strategy and tactics.
- Discover tools needed to build compelling and effective value-demonstration stories that help optimize reimbursement and market access.
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