Live Commercialization Readiness from Preclinical to First Launch

Commercialization Readiness From Preclinical to First Launch equips early-stage biotechnology leaders with the commercialization knowledge they need to make informed strategic choices for long-term success.
- Gain insight into commercialization readiness to align scientific, regulatory, and commercial strategies early in the development process
- Learn the critical success factors that influence product valuation and investor interest from preclinical development through launch
- Understand cross-functional activities that prepare a product for first market entry and scale
Rapid learning for results-driven professionals
- Designed for non-scientists in the life science industry
- Taught by experts with real-world industry experience
- Focused on practical, applicable knowledge
- Ideal for individual learners or company teams
- Trusted by top biotech and pharmaceutical companies

- Overview
- Agenda
- Logistics
- FAQ
What You'll Learn
- Why Most 1st Commercial Launches Fail
Lists common pitfalls of drug launches and reveals key strategies to improve success rates and avoid preventable commercial missteps. - Commercial Imperatives That Impact Value: Preclinical: Phase I
Highlights early-stage decisions that impact commercial success, including development optimization and identifying initial market opportunities. - Commercial and Medical Affairs Imperative: Phase II: Phase III (pre-data)
Explores how to align teams, build processes, and prepare the market early to set the stage for effective data-driven launch planning. - Commercial and Medical Affairs Imperatives: Positive Phase Data Readout to Launch
Showcases how to leverage strong trial results to align internal resources and strategically prepare the market for a successful launch. - Medical Affairs Imperatives
Explains the role of medical affairs’ critical success factors, including value proposition, branding, and medical education for physicians, patients, and KOLs. - Life Cycle Management
Discusses strategies to extend product value across its lifecycle, from launch through loss of exclusivity and beyond.
Logistics
Customized Training, Delivered Your Way
Biotech Primer designs and delivers customized courses tailored to your organization’s specific needs. Whether live onsite at your location or live online, our expert-led programs range from half-day sessions to three-day deep dives—ensuring the right fit for your team’s schedule and goals.
Deliverables
- Expert-Led Course Content: Customized training developed and delivered by seasoned industry professionals.
- Comprehensive Course Materials: Electronic PDF of all presentation slides provided for reference and continued learning.
- Interactive Course Activities: All required lab materials, case studies, and supporting documents supplied to facilitate hands-on engagement.
- Certificates of Completion: Formal recognition for participants who complete the course.
FAQ
Our Executive
Certifications
Cannot make our live class? Consider one of our Executive Certifications.

Drug Development Executive Certification
- Level:Beginner
- CPE:13.50 Credits
- Time:10.5 Hours
- Total:12 Courses

Biotechnology Executive Certification
- Level:Beginner
- CPE:14.50 Credits
- Time:12 Hours
- Total:12 Courses

Drug Manufacturing Executive Certification
- Level:Beginner
- CPE:14.50 Credits
- Time:10 Hours
- Total:11 Courses

Medical Device Executive Certification
- Level:Beginner
- CPE:12.00 Credits
- Time:8 Hours
- Total:9 Courses