Empowering professionals for over 24 years

Empowering professionals for over 24 years

Live Biopharmaceutical Commercialization Immersion

Live Biopharmaceutical Commercialization Immersion
Bring InHouse

Discover innovative strategies that drive drug launch success, from evaluating early opportunities to building brand awareness and planning patient access with Biopharmaceutical Commercialization Immersion. Gain the tools to navigate health economics, maximize market impact, and build a lasting competitive advantage.

  1. Understand the critical commercialization milestones from preclinical stages to product launch, enabling strategic positioning for financing success and market entry
  2. Develop a comprehensive commercialization roadmap to inform corporate and partnering strategies
  3. Explore effective life cycle management strategies to maximize the drug product value post-launch

Rapid learning for results-driven professionals

  • Designed for non-scientists in the life science industry
  • Taught by experts with real-world industry experience
  • Focused on practical, applicable knowledge
  • Ideal for individual learners or company teams
  • Trusted by top biotech and pharmaceutical companies

What You'll Learn

  • Introduction to Commercialization
    Introduces the lifecycle phases and strategic decisions that shape commercial potential and drive long-term product success.
  • Early Planning
    Highlights early planning, covering market size evaluation and target product profile (TPP) development to assess commercial potential.
  • Pre-Launch Planning
    Examines market research, the patient journey, and brand strategy using real-world examples and an interactive strategic planning activity.
  • Creating the Value Proposition
    Discusses value creation through health economics, cost-effectiveness, access strategies, and pay-for-performance models.
  • Launch Planning
    Showcases critical launch readiness activities, including FDA advertising regulations, market access planning, and physician/patient education to support a successful product debut.
  • In-Line Planning
    Teaches lifecycle management to sustain product value and addresses post-launch challenges.
  • Building and Sustaining Competitive Advantage
    Introduces actionable approaches to tactical program execution and tools to define and measure brand performance with clarity and focus.
  • Loss of Exclusivity (LOE) Commercialization Planning
    Explores loss of exclusivity (LOE) planning by identifying the critical challenges branded drugs face as they approach market exclusivity expiration.

Logistics

Customized Training, Delivered Your Way

Biotech Primer designs and delivers customized courses tailored to your organization’s specific needs. Whether live onsite at your location or live online, our expert-led programs range from half-day sessions to three-day deep dives—ensuring the right fit for your team’s schedule and goals.

Deliverables

  • Expert-Led Course Content: Customized training developed and delivered by seasoned industry professionals.
  • Comprehensive Course Materials: Electronic PDF of all presentation slides provided for reference and continued learning.
  • Interactive Course Activities: All required lab materials, case studies, and supporting documents supplied to facilitate hands-on engagement.
  • Certificates of Completion: Formal recognition for participants who complete the course.

FAQ

What options are there for live training?
Who are the instructors?
Are training materials provided?
Do I receive a certificate?
Who attends your open enrollments?
Where can I find a list of all the upcoming open enrollments?
Do open enrollments sell out? Are they ever canceled?
What should I wear and bring to an open enrollment?
What is your refund policy?
What discounts are available for live, open enrollments?
What can Biotech Primer’s in-house training offer my team?
How many people typically attend your customized in-house training sessions? What is the minimum number of participants? What is the maximum number of participants?
What sort of training materials do you provide?
Can you hold the training at our company facility?
What kind of room setup is needed?
Do you provide in-house training internationally?
I’m looking for training on a topic not listed on your website. Can you help?
Do you offer half-day training sessions?
How far in advance do I need to book in-house training?
What is the cost of the on-site customized training?
How do I contact Biotech Primer for questions about customized training options for my team?
Do you offer services beyond training?

WHAT PEOPLE ARE SAYING

I’ve been involved with med tech companies, so I had picked up on the development path in general, but the Medical Device Development Immersion course was really helpful in providing a full context and clarifying the details. All your [Biotech Primer] courses are really solid...

Elayne Wandler

Director, Programs​, Canada’s Digital Supercluster

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