Live Biopharmaceutical Commercialization Immersion

Discover innovative strategies that drive drug launch success, from evaluating early opportunities to building brand awareness and planning patient access with Biopharmaceutical Commercialization Immersion. Gain the tools to navigate health economics, maximize market impact, and build a lasting competitive advantage.
- Understand the critical commercialization milestones from preclinical stages to product launch, enabling strategic positioning for financing success and market entry
- Develop a comprehensive commercialization roadmap to inform corporate and partnering strategies
- Explore effective life cycle management strategies to maximize the drug product value post-launch
Rapid learning for results-driven professionals
- Designed for non-scientists in the life science industry
- Taught by experts with real-world industry experience
- Focused on practical, applicable knowledge
- Ideal for individual learners or company teams
- Trusted by top biotech and pharmaceutical companies

- Overview
- Agenda
- Logistics
- FAQ
What You'll Learn
- Introduction to Commercialization
Introduces the lifecycle phases and strategic decisions that shape commercial potential and drive long-term product success. - Early Planning
Highlights early planning, covering market size evaluation and target product profile (TPP) development to assess commercial potential. - Pre-Launch Planning
Examines market research, the patient journey, and brand strategy using real-world examples and an interactive strategic planning activity. - Creating the Value Proposition
Discusses value creation through health economics, cost-effectiveness, access strategies, and pay-for-performance models. - Launch Planning
Showcases critical launch readiness activities, including FDA advertising regulations, market access planning, and physician/patient education to support a successful product debut. - In-Line Planning
Teaches lifecycle management to sustain product value and addresses post-launch challenges. - Building and Sustaining Competitive Advantage
Introduces actionable approaches to tactical program execution and tools to define and measure brand performance with clarity and focus. - Loss of Exclusivity (LOE) Commercialization Planning
Explores loss of exclusivity (LOE) planning by identifying the critical challenges branded drugs face as they approach market exclusivity expiration.
Logistics
Customized Training, Delivered Your Way
Biotech Primer designs and delivers customized courses tailored to your organization’s specific needs. Whether live onsite at your location or live online, our expert-led programs range from half-day sessions to three-day deep dives—ensuring the right fit for your team’s schedule and goals.
Deliverables
- Expert-Led Course Content: Customized training developed and delivered by seasoned industry professionals.
- Comprehensive Course Materials: Electronic PDF of all presentation slides provided for reference and continued learning.
- Interactive Course Activities: All required lab materials, case studies, and supporting documents supplied to facilitate hands-on engagement.
- Certificates of Completion: Formal recognition for participants who complete the course.
FAQ
Our Executive
Certifications
Cannot make our live class? Consider one of our Executive Certifications.

Drug Development Executive Certification
- Level:Beginner
- CPE:13.50 Credits
- Time:10.5 Hours
- Total:12 Courses

Biotechnology Executive Certification
- Level:Beginner
- CPE:14.50 Credits
- Time:12 Hours
- Total:12 Courses

Drug Manufacturing Executive Certification
- Level:Beginner
- CPE:14.50 Credits
- Time:10 Hours
- Total:11 Courses

Medical Device Executive Certification
- Level:Beginner
- CPE:12.00 Credits
- Time:8 Hours
- Total:9 Courses