Drug Use and Pricing SSF, CA

Stacey Franklin

Date: November 14, 2017
Time: 9:00 am  to  4:00 pm

Drug Use and Pricing

DateNov 14, 2017
Time9:00 am – 5:30 pm
Fee$695 for non-members; $595 for CLSA members
LocationCLSA Offices, 250 East Grand Ave Suite 26, South San Francisco, CA 94080
ExtrasLunch and all course materials included
Drug Use and Pricing

Drug Use and Pricing is a one-day course focusing on post-marketing surveillance (Phase IV) studies that include pharmacoepidemiological investigations taking place after a drug is in wider use among the general population. We begin by describing the role of the FDA, researchers, policymakers, and the general public to ensure medication safety and pharmacovigilance. We then transition into discussing the concept of evidence-based medicine and delineate how various studies, including those using large databases, can help to inform medication use policy, guidelines, and formulary decisions. We continue with drug formularies and how they might differ from one insurer to the next, along with a discussion of various tools employed by insurers to promote cost-effective use of drugs, which includes examination of the ethics associated with these tools. This leads us into the use of pharmacoeconomics to guide cost-effectiveness decisions, thus examining the different types of pharmacoeconomic methods most applicable in various situations.  We end with a  description of pricing and marketing strategies used by drug manufacturers, with consideration of a drug’s product life cycle, direct-to-consumer advertising, and the discounts accorded to various purchasers such as government and 340b entities. Participants walk away with a deep understanding of healthcare economics as it applies to pricing and insurance.


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250 East Grand Ave Suite 26, S. San Francisco, CA 94080


Drug Development & Post-Marketing Surveillance 9:00–10:00
Review of Phase I-III Clinical Trials
Efficacy, Safety & Regulators
Phase IV Trials
MedWatch & Other Programs

Break 10:00–10:15

Drug Placement Onto Formularies 10:15–12:00
Types of Formulary Systems
Medicare, Medicaid, Private Insurers
Single Payer Markets
Considerations/Issues for Placement
Value Proposition & Price
Manufacturer Rebates
Tiering Systems
Prior Authorization
Step Therapy
Patient Adherence Considerations

Break 12:00–1:00

Pharmacoepidemiology 1:00-2:30

Individual & Population Drug Safety
Prospective Drug Utilization Evaluation
Retrospective Drug Utilization Review
Drug Use Research Using Commercial Databases
Drug Use Research Using Federal Databases
Development of Drug Use Guidelines

Break provided 2:30–2:45

Pharmacoeconomics 2:45-4:15
Cost-of-Illness Analysis
Cost-Minimization Analysis
Cost-Benefit Analysis
Cost-Effectiveness Analysis
Cost-Utility Analysis
Quality of Life Evaluation
Quality-Adjusted Life Years
Applications in Decision-Making

Drug Pricing & Marketing 4:15-5:15
Brand & Generic/Biosimilar Drugs
Drug Product Life Cycle
Pricing Strategies
Pricing Surveys; Pricing Companies
Economic Complements & Substitutes
Specific Buyers’ Contracts (VA, 340b program)
Price Discrimination Abilities
Marketing Strategies
Patient Assistance Programs
Role of Direct-to-Consumer Advertising

Review and Evaluations 5:15-5:30


Shane P. Desselle, RPh, PhD, FAPhA

Drug Development Expert | Instructor

Shane P. Desselle, PhD, FAPhA received his B.S. in pharmacy and PhD in health care administration from University of Louisiana at Monroe. He has an extensive academic career, including serving as department chair, associate dean, and Dean. He also is President of Applied Pharmacy Solutions, a research company aimed at finding solutions regarding prescription drug… Learn More

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All courses and products are final sale. No refunds, exchanges or transfers. If you can not attend your purchased event, you may send someone in your place by notifying Sheila Wagner, Wagner@BiotechPrimer.com , no later than one week before the start date of the class.

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